Written by: Betssy Brijit Thomson
A well-designed and user-friendly website is a wonderful resource for any business looking to reach a broader audience and conduct better business.
Functions of a Business Website
Social Media Marketing plays a crucial role in enhancing customer service and business visibility. Websites connect businesses with potential customers, allowing them to purchase products or services directly using e-commerce. Building credibility through customer reviews and utilizing social media networks can expand a business's reach (view the social media marketing blog to learn more). Providing timely and informed customer service is essential for obtaining additional business.
Best Practices for Building a Business Website
State your business purpose, keep appealing details on your website, design your website to be simple and easy to access, and address customer needs. Updating your website and utilizing metrics to track your business's growth are best practices.
Website Builders
Website builders offer major benefits in creating mobile-responsive websites for various device types, enhancing website management.
Note: Website builders like Squarespace and Wix offer domain registrars for low-cost or no-cost registration of a unique URL. If not used, domains can be purchased from registrars like Domain.com, GoDaddy, or Namecheap. New domains typically cost $10-20 per year.
Web host.
Every website you create will require a web host—a server that stores all data related to your website. A secure website is essential for managing sales and purchases, e-commerce platforms, and financial information from clients. Selecting a web host is crucial for ensuring users can access the website anytime, ensuring the security of your business and consumers' data.
E-Commerce platforms.
Profits are a reflection of the sales of a business. To safely and reliably conduct transactions with customers, you may need to incorporate an e-commerce platform into your website.