Written by: Matias Sagranichne
Business in the digital era
Whenever you swipe your Instagram page, you can see numerous advertisements
about various brands and products. The internet and mobile devices have changed
how consumers search for products, interact with companies, and make purchases.
More than 90% of people use the Internet to make buying decisions.
Businesses that want to be successful need to be online. In addition, choosing the
proper techniques to drive traffic and convert website visitors into paying customers
is an essential part of the process.
Creating a consistent brand
Developing your organization’s brand is the first step in creating effective marketing
and sales strategies. Working on your brand can help you understand your place in
the market—equipping you to reach customers with the right message.
Your brand allows you to present consistent messaging to customers on your
website, or through social media, email, advertising, signing or the in-store
experience. Your brand makes it easier for everyone in your team to speak with one,
consistent voice.
What is Brand awareness?
“Brand awareness” might be a new concept and feel unfamiliar since it is not an
actual vocabulary. It refers to the familiarity of consumers with a particular product or
service.
Let’s break down each level of brand awareness:
1. No awareness
2. Recognition
3. Recall
4. Top of Mind
Why are social media marketing and brand awareness related?
Over 91% of social media users follow their favorite brands or businesses through social media. Brand awareness can be an important and efficient social media metric that captures how likely people are to be aware of your brand. You can measure that captures brand awareness for any given period by tracking the amount of attention your brand gets online in the form of mentions and engagement. The more people are talking about your brand online, the greater your brand awareness. Making a Social media account and using them is fairly simple for anyone. Moreover,
advertising and marketing on social media/online/internet is the easiest and fastestway to access people and show their brands. It is a strategy that attracts people’s attention in different kinds of forms and eventually promotes them to purchase their products and make a recognition of their brand.As a result, social media provides a major source of decision-making information.
According to SERPs Google report found, “Brands that provide the right mobile-relevant answers and that measure the impact stand to gain a competitive advantage. More importantly, they can help consumers when they need it most.”
How to improve brand awareness through social media?
- Follow social media optimization best practices like posting consistently and at the right time
- Create content that your followers will want to share more, and try to add a call to action that suggests sharing your resources or tagging others
- Collaborate with another brand or content creator
- Work with the social media algorithms and analyze the social media marketing strategies
- Run brand awareness ads to ensure your social advertising budget
- Share and make various hashtags about your brand