Written by: Betssy Brijit Thomson
Social media enables digital interaction and information sharing through comments, photos, and videos.
Purpose of social media marketing
Social media enhances customer engagement, raises awareness, builds bonds, and improves company processes by gathering feedback, researching competitors, and increasing visibility.
Benefits
Inexpensive - most platforms are free to join and create an account
Audience targeting - allows you to reach a specific target audience and is an easy way for current customers to reach you.
Flexible - control over your messages/post you can modify as your business grows.
Social media marketing plan
Define goals, target audience, create compelling content, build relationships, and engage with customers on social media channels using metrics to track marketing presence.
Tip: revisit the marketing plan often to improve it.
Social media content editorial calendar
It’s a good way to keep track of what you are doing to promote your business through social media.
Response plan
It’s a good idea to collect commonly asked questions and comments from customers. It also helps to maintain your brand's voice.
Organic vs. paid promotion
Organic - Using free tools provided by platforms to build communities and interact with them, But it may not reach your target audience.
Paid - Paying to display ads or sponsored messages based on user profiles. It guarantees that your content will be seen by your target audience.